Insights 2016: Sulki and Min Choi (Sulki & Min), Seoul
When asked what their studio motto might be, designer/artists Sulki Choi and Min Choi replied, “Clarifying is our business, obscuring is our pleasure.” Indeed, this tension between fact and fiction, concrete communication and abstraction, reveals itself throughout their practice as the designers create what they call “impurely conceptual” work.
The married couple received their graduate degrees from the Yale School of Art, continued their research at the prestigious Jan Van Eyck Academie in Maastrict in 2003, and then founded their design practice in Seoul, focusing primarily on the cultural sector.
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