New Brand Announcement

50 thoughts on “New Brand Announcement”

• I hope changing a most iconic and loved brand name Olympus into OM System is actually the game-changer needed.
  But, changing The Beatles to TB System, Harley Davidson to HD System, loses brand recognition except to a few fanatics.
  Olympus lost market by not offering full-frame cameras; because Megapixels sell to bigger niches than bird watchers with 4/3rds.
  Olympus logic is correct, Olympus products are the best, but average consumers want big gear for the big price tag.
  I'm an engineer at PHASE ONE Cameras and have had Olympus cameras since 1980. But I cant do the 4/3rds 20 MP either …
  PLEASE OFFER A FULLFRAME THIS TIME AROUND with 50+ MP native? Ill buy one, as a fanatic, but nobody else knows who OM is.

• Thank you OM

• Olympus name is more based, om system sounds generic af

• I wish there will be video focused bodies. I would definitely get an OM video system-body if there ever will be one. If you ever make one, please make it with in-body ND-filter system.

• OM sistem, cuando en Argentina.

• OM needs a medium format photo and cinema hybrid camera……just one camera.

• Price your lenses as for what it is and not the focal lens x 2 price. Yes, a 300mm F/4.0 is a 300mm F/4.0 don't sell it as a 600mm F/4.0! This is a big nonsense that Olympus has forced upon the market. Guess what? we all know the result…

• OK so Prores RAW and BRAW internal in all frame rates and resolutions?

  1000fps + slow motion in clean and sharp 1080p?

• Seriously? Sorry, but this "announcement" is very disappointing. I understand that it might be difficult to produce a new camera model in the circumstances of the global chip crises (although other brands manage to do so), but then, use the time and deliver new firmware updates for the E-M5 III and E-M1 III to keep your (long term) customers happy. The marketing performance of OMDS is pathetic.

• Come on, you Olympus!

• I read a lot of comment saying this announcement has no point to this announcement and they should have announced it when they already made a new camera.. but this is how japanese do it, and many japanese company do this of course in japan. They do it to properly announce the transition and to see who's behind the company. They probably place this transition video in a tv commercial in japan which is very common.

• A very good presentation by the man in the snazzy jacket, reinforces my belief in OM. The corporate speak fellow had the opposite effect on me. Sorry to say!

• i like your product , your idea and design is beyond , hope to see great product from you soon , Olympus never die .

• good luck OM

• I bought an Olympus M1 Mark III with 12 40, for my travels and excursions it means combining quality with practicality of transport. I am happy to be at Olympus!

• A sad day in the history of Olympus brand. So sad.

• Somehow, I found the Panasonic announcement a lot more substantial. Panasonic actually showed us 2 cameras with some specs. Here we got a new name and not much of the view of one camera. No camera announcement. No specs.

• Just empty marketing rhetoric and rehash of the Olympus Brand philosophy and accomplishments…What about the immediate products to be launched? When they will be out? What about pricing now that full frame cameras are available at comparable prices?….would appreciate something definitive.

• How royalty customer claim down while watching this teaser lol.

  Hope another clip show us INDEED information soon.

• I am very disappointed with this announcement! One year after the takeover, you didn't put anything new on the market. The products released were already developed by the old company. Now I am convinced that Olympus will have the same fate as VAIO notebooks. No one will hear of them again! Too bad you destroyed a brand so loved by photographers.

• It’s not the Olympus brand that doesn’t appeal to people. I truly believe if Olympus focused more on marketing they could be more successful. Your Instagram account seems to exclusively target only wildlife and nature photographers, leaving out all kinds of popular genres like street photography, documentary, portraiture, etc out of the equation. I’m looking forward to what the future has in store with this new approach.

• Best wishes to OM System. In India, "OM" indicates the primordial sound of creation! It is therefore an auspicious word.

• I'm looking forward to the new advancements in the micro 4/3rds Olympus cameras. I never want to take my Nikon D800 and the lenses with me again on holidays – that camera needs to stay in a studio on a tripod, it was too heavy and combersome for me to take on holidays. Although I have a Samsun S1Ultra mobile phone, it's convenient to take snaps but it could never replace a good DSLR with proper glass.

• Congratulations on the name change, but I would like to ask if the OM system is interested in continuing to sell in Indonesia. Olympus Customer Care Indonesia (OCCI) has been selling sample cameras and lenses as it is the leading and sole distributor. Also, most of their employees were out. There are no new products for EPL10 and EM10 Mark IV. Based on community data (ID Olympus), we have about 2,000 users (professionals and hobbies) and love Olympus, so we hope that the OM system will continue to be sold. The president and vice president also being photographed using Olympus. Hopefully please don't abandon us.

• I want to know where I can get Murata’s jacket.

• WOW… 😲🙌🙌
  FANTASTIC… 👌👍🙏👏👏
  Thanks… 👌👍👍👏👏
  Greetings from Spain… "SALUDOS… 👋🙋😃 "

• Congratulations on the new naming. Imagine the new sensor is made by Jazz, not Sony, like the Nikon Z9.

• Nothing we don’t already knew in this video. I wonder why such event took place.

• Id love to test out your new cameras i am hesitant to go back to smaller sensor form full frame but if you could convince me then id be happy to move ? let me knwo

• What a non-announcement and waste of my time.

• I will be here to purchase your new camera. Hopefully it's available on Amazon haha. Thanks for letting us know a new camera is coming soon. Nice to see the direction you guys are going. Let's show the full frame fools, that are always putting us down.

• What?

• Wow, imagine taking a nearly hundred year old venerated name in cameras and just…. throwing it away. SMH.

• Well that certainly had words. And pictures.

• WOW! a camera that doesn’t exist. 😔

• Still waiting for a new camera. Thinking strongly how I should have went with fujifilm a long time ago… I liked olympus tho but its so behind everything it's kind of embarrassing.

• Looking forward to my next OM Camera !

• As a user who is heavily invested in Olympus (3-Penf bodies and 3-Em1Mk2 bodies along with 5 compact primes for street/documentary work, 8mm fisheye, 9-18 ,14-42, 40-150 kit zooms for nature and underwater work and 30mm macro), TG-5 and TG-Tracker, I'm disappointed in this announcement. I switched to Olympus in Dec 2015 after using Canon since my film days in newspaper photojournalism starting in 1986 per the recommendation/advice of a colleague and friend who is an Olympus Visionary. In my opinion, discontinuing the Pen-f was a major mistake! I purposely purchased 3 pen-f bodies because I found they gave me back my joy for shooting along with the compact primes and it removed the dread of carrying my cameras with me plus reducing strain n my back. Olympus has ceded the documentary/street genre to Fuji IMO (X-pro and X-E Series bodies) when they could own it or at least be very competitive. No other system has afforded me the ability to shoot the way I do now. I purchased the EM1 Mk2's to specifically use in nature/landscape/underwater photography (using the bodies with either the 8mm or 9-18 zoom in an Isotta housing with dome port). I have to say that Olympus is what I recommend to anyone that asks but TBH, I've questioned whether I have invested in a dead end system. I strongly urge the decision makes to revamp the Pen-f as a mk2 and upgrade certain specs. Get rid of that damn creative dial, improve the autofocus and weather seal the body and if at all possible, update the f/1.8-f/2 lenses to be weather sealed. The recent announcement of the 20mm f/1.4 just had me shaking my head in confusion. What I call my "Olycrons" have yet to let me down when used on my Pen-f bodies but I get a little nervous when shooting in damp conditions. I was profiled in Olympus Passion Magazine and discuss why I specifically use the Pen-f in my documentary/street photography work – https://www.olympuspassion.com/2020/07/24/visual-storytelling-with-olympus-pen-f/

• You should focus on lightweight body than something which is even larger than a full frame body! Where is the update of your legendary PEN-F? You have updated you EP-7 but no real value! This is simply just an EPL-10. See what is Sony doing! Check what Fuji is doing! You are making smaller sensor camera in larger body! LOL…

• Убить старый бренд — большого ума не нужно. Посмотрим на то, как вам удасться продвинуть новый.

• I'm hopeful for OMSystem and I have a lot of Olympus gear which I like, but this 13 minute video was about 12 minutes too long. It was also very conservative, very Japanese… three stone-faced executive types talking and talking and talking… My creative writing professor used to say "Don't tell me. Show me." OMSystem needs to show us the goods, the product experience, the process of creating content with their products. Less talk. More action.

• In 1977 I met Yoshihisa Maitani, the M in OM.
  As a consequence, I bought a OM-2 in 1978.
  I applaud the resurrection of the name "OM System" and the consolidation of his legacy into the branding of future products.

• I'm very excited that Olympus will not go away but have renewed commitment to building better gears. I switched from a FF system to M43 so that my cameras will be with me more often. I was in the photo pit at the Houston air show this month and there were plenty of photo snobs with their huge cameras and lenses all stuck to their tripods lol imagine all the pictures that they've missed while I was hand holding my Olympus gears with a longer reach and I was able to shoot a full 360. Say what you want but pictures from a M43 system is still much better than no pictures at all. Can't wait for the new OM cameras and lenses. Great teaser video

• . All the best for you new brand name. I love the works you guys do..
  Elf Montana from India

• Seriously??? After an entire year the best they could come up with was this pile of corporate bs? Wow, they've changed their name. That's it. They're done. Yes, they've proven to the world how innovative and cutting edge they really are. Now, the one engineer still working for this company can take the rest of the week off.

• Well that was awful, so maybe work on your marketing department a bit while you are at it. I certainly hope this "announcement" doesn't reflect the development direction of what up to now have been incredibly good cameras.

• Pathetic. A new camera in what year??? Meanwhile Sony, Canon, Nikon, and Panasonic are bringing out new cameras and lenses this year and next year.

• Thank you for continuing the legacy and innovation. This mf3 system is way too good to go away.

• 12:35 This is the main problem: you continue to ask YOURSELVES what WE want. We're your customers, you should be asking US and then developing amazing products from that.

  Look, as long as you don't follow the Sony/Apple product and marketing hype cycle we'll stay customers. We don't want what they create, we want what Olympus creates – and what they stand for.

• I dont understand people…. a lot of people said mft was dead for more than a year now, and clearly here, Olympus show to everyone its not. They change their name but they show they continue to develop the MFT and their technologies in the same way. Its all we wanted, they will announce next cameras later. It is an important annoucement, not just a new name. (sorry for my english)

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