Cleaning House: Creating a Data + Analytics Foundation For the Future
Presenter: Noah Locke, Director of Marketing Technology at UW Health
As healthcare marketers, we’ve always been a bit behind when it comes to digital trends. Data and analytics are no different, and in 2019 the team at UW Health took a hard look at the data we were collecting. For years we had used Google Analytics as “catch-all”, dumping every click event into a massive bucket that no one wanted to sift through. Our clients seemed to only care about “hits” to their web pages, and no real strategy was in place to maximize the insights that were hidden amidst the mountain of data. In early 2020, the UW Health team decided it was time to switch gears and form a real data and analytics strategy that would carry them towards their goal of driving patient volume using digital tactics.
In this session, learn how to make Google Analytics work for you, not against you via the following:
-Define and track the metrics that truly matter, and throw out the rest.
-Learn best practices for implementing a tracking system that accounts for all websites in your domain.
-Create a clean data schema and make use of tools to streamline your reporting
Learn more about Anvil Analytics, the host of Data Over Instinct, on our website: www.anvilinsights.com
linux foundation
