Developer Emails: 4 FIXES for low open rate #devrel #opensource #startup #founder #emailmarketing
Are developers really uninterested in developer marketing and email marketing? Nope.
In this video, I debunk the myth and share proven strategies to boost developer engagement through effective email marketing.
If you’re a startup founder, working in developer relations (DevRel), or involved in developer marketing, or community management, this is for you!
Discover how to craft emails that developers actually open and respond to, using tools like Mailchimp, HubSpot, and ConvertKit. Learn the importance of plain text emails, delivering technical content, and maintaining a respectful email frequency to improve your open and click rates. Whether you’re managing an open source project or a startup, these tips will help you build meaningful relationships with developers.
Key Points Covered:
* Plain Text Emails with Embedded Images
* Sending Technical Content that Solves Problems
* Managing Email Frequency
* Ensuring Human Interaction in Replies
Boost your developer engagement and see your email open rates soar!
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by Jono Bacon
linux foundation
