How Digital is Your Business? by Adrian J. Slywotzky · Audiobook preview
PURCHASE ON GOOGLE PLAY BOOKS ►► https://g.co/booksYT/AQAAAAB2WjNaVM
How Digital is Your Business?
Authored by Adrian J. Slywotzky, David J. Morrison
Narrated by Adrian J. Slywotzky, David J. Morrison
#adrianjslywotzky #howdigitalisyourbusiness
—
GOOGLE PLAY BOOKS
Find your next great read with Google Play Books.
Google Play Books is a global digital bookstore offering ebooks, audiobooks, comics, and manga. Discover book recommendations personalized just for you.
Get the iOS app: https://goo.gle/books-ios
Get the Android app: https://goo.gle/books-android
—
BOOK DESCRIPTION
Adrian Slywotzky and David Morrison are back with another brilliant and practical book dealing with the big issues that keep the managers of every company awake at night: How do I keep my company from being “Amazoned,” and how do I “anticipate my competitors, launch a preemptive digital strike, and completely change the landscape of my industry?”
The insights in How Digital is Your Business? are penetrating and practical. The examples of digital businesses run the gamut: from the most basic of commodities (Cemex, the leader in the cement industry) to financial services (Schwab), to the highest of high tech (Cisco). The answer to the question “How digital is your business?” will vary with every company, but it must be answered. Slywotzky and Morrison provide the ideas, tools, and examples everyone in business needs.
—
ABOUT THE AUTHOR
Adrian J. Slywotzky is the author of Value Migration and the coauthor of The Profit Zone and Profit Patterns. Mr. Slywotzky is a graduate of Harvard College and has an M.B.A. from the Harvard Business School and a J.D. from Harvard Law School. He is vice president of Mercer Management Consulting and was recently selected by Industry Week as one of the six most influential people in management.
David J. Morrison is the coauthor of The Profit Zone and Profit Patterns. A graduate of the U.S. Naval Academy, he also holds an engineering degree from Princeton and an M.B.A. from Harvard Business School. Mr. Morrison is vice chairman of Mercer Management Consulting and head of MercerDigital, the firm’s e-commerce practice.
Karl Weber is a writer and editor specializing in business and current affairs.
—
AUDIOBOOK DETAILS
Purchase on Google Play Books ►► https://g.co/booksYT/AQAAAAB2WjNaVM
Language: English
Publisher: Penguin Random House Audio
Published on: November 7, 2000
ISBN: 9780375417610
Duration: 6 hr, 36 min
Genres: Business & Economics / Development / Business Development, Business & Economics / Industries / Computers & Information Technology, Business & Economics / Research & Development
cisco academie
