Trademarks in the Metaverse: New Opportunities and Challenges – Daniel Scales, The Linux Foundation
Trademarks in the Metaverse: New Opportunities and Challenges – Daniel Scales, The Linux Foundation
Brand owners, who are essential to the economic viability of the Metaverse, are actively exploring how they will use their brands in the Metaverse, and how to register and enforce their trademarks rights based on that use. However, much of the technology that will be used is still being developed, and current trademark law doesn’t align well with how consumers may interact with brands across various platforms in the Metaverse. After discussing relevant aspects of trademark law, Daniel Scales will discuss the particular challenges that the Metaverse might present for brand owners, how brand owners are currently attempting to address them, and how technology must help both brand owners and consumers.
by The Linux Foundation
linux foundation
