What is IP Address exclusion in Google Ads | How to exclude IP address in Google ads #googleads
IP address exclusion in Google Ads allows advertisers to prevent their ads from being shown to specific IP addresses or ranges. This feature is useful for excluding internal traffic or irrelevant clicks. To exclude an IP address, go to the campaign settings, navigate to the “IP exclusions” section, and add the desired addresses. Regularly review and update exclusions to ensure ad targeting accuracy and budget optimization.
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