Membership community members to customers?
Selling to community members requires a different mindset and approach…and here are the 3 key things to know.
There are many cases where you build a community around your company, but your community members might not be customers. This includes in SaaS, open source, platforms and more…and maybe people are using your free product but you want to sell them your paid or professional products too.
Now, MANY community managers, developer relations (devrel) people, community advocates and others feel SUPER WEIRD about selling to community members. It often feels deceptive and against the culture of the community…but there IS a right way to do it and I cover this in this video.
ℹ️ℹ️ The Community Leadership Core ℹ️ℹ️
Deliver consistent community/devrel growth and engagement results every quarter.
We provide hands-on coaching, training, and accountability…all tailored to your company…that helps you to deliver clear, consistent results every quarter with less stress and frustration.
Our members include Dagger, ARM, Linux Foundation, Zeplin, Adobe, Unison Cloud, JourneyApps, Cloud Native Computing Foundation, Dragonfly, World Health Organization, and many others.
What our members say:
** “CLC has become a core part of our company strategy. I completely recommend it for anyone who takes their community seriously.” – Adam Christian, CEO at Stateful
** “CLC has been immensely valuable, providing an excellent framework for engaging with my community right from the outset.” – Revital Barletz, Head of Community at Monada
** “CLC has led to numerous innovative initiatives.” – Taylor Dolezal, Head of Ecosystem at Cloud Native Computing Foundation
** “CLC has been instrumental in helping us get results, not just with our community, but also with content, events, messaging, on-boarding, and more. Highly recommended.” – Kunal Nawale, Founder and CEO at SigScalr
** “CLC has given us the tools to prioritize our objectives and the support to execute on them.” – Phillip van der Merwe, VP Business Development at JourneyApps
🔗 FIND OUT MORE: https://clcl.ink/yt-d
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A weekly fast-track to community growth and engagement…direct to your inbox.
Let’s be real…building a community/devrel is challenging and stressful. Make your life easier and more productive with a FREE weekly dose of tips, tricks, techniques, and training that keeps you motivated and moving forward.
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by Jono Bacon
linux foundation
