Strategic Benchmarking as a Tool to Manage Institutional Development of Business Schools

International recognition and competitive positioning in global markets have become strategic imperatives for business schools. Schools that are the front-runners now benchmark extensively their institutions and programs from an international perspective. They follow indicators from rankings and accreditations, which are an important and influential feature of the management education landscape, touching most providers and stakeholders. Benchmarking of peers and competitors contributes strongly to effective strategizing processes and reinforces the School’s international identity and brand image. This webinar draws on participants’ experience to show how data benchmarking can and should be used to lead and manage internationalization.

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cisco academie